nutrivetpet s.r.l.s., Padova
Co-Founder & CAO
- Partnered with pet nutrition expert Alice Chierichetti to launch nutrivetpet.com, reaching 6,000+ users, 1,050+ diet sales, and a 14% conversion rate in 250 days.
- Architected the core nutrition algorithm following veterinary specifications, processing pet biometrics for precise dietary requirements and portion calculations.
- Managed the technical partnership with an external developer, defining system architecture and requirements for a scalable web application in TypeScript, Next.js, TailwindCSS, shadcn, and Prisma.
- Automated administrative tasks with internal R packages: traction reporting and monthly revenue reports via Stripe API integration.
- Developed the open-source R package postmarkr for marketing email automation, and designed the pricing algorithm for the partner sponsorship model.
